Madhuri Dixit to endorse Basmati rice brand of Bush Foods.Madhuri Dixit. There is a buzz that the Basmati Rice and ready to eat products firm Bush Foods Overseas have signed up Madhuri Dixit to be the face of its basmati rice brand Neesa. The company is planning to conduct “heavy duty” television and print campaign featuring Madhuri Dixit, it will be telecast not only in Jaipur but also in various other countries such as US, Canada and Middle East.
It is for the first time that the brand authority have roped a celebrity to endorse our Neesa brand of Basmati rice. Bush Foods Overseas Chairman and Managing Director Virkaran Awasty reveled that Madhuri Dixit has tremendous grace and is one of the finest icons in India. The term of the contract signed with Madhuri nor the endorsement fee being paid by the company have not been disclosed yet. The company sells a range of basmati rice and ready-to-eat food products in India and overseas markets, including Europe, US, South Africa, Middle East, New Zealand and Mauritius.
The company hopes to close the current fiscal year with a total turnover of Rs 770 crore, Awasty added. It has been known by all of us that Shahrukh Khan is hosting the another reality show